Addressing the changing needs of growing teens

CONTENT DESIGN

Each age range requires different features and guardrails for safe, enriching experiences.

For key stages in the account lifecycle, I craft content to check with kids if the supervision they’re using is right for them.

I design comms to keep parents in the loop on these decisions and encourage family-wide discussions.

I collaborated with other UX writers to design emails that notify parents before and after the child decides to update their account.

And when kids turn 18, I check in with them to see if the supervision features they’re using are still the best settings for their account, and what changes if they decide to update:

These experiences enable Google to grow with users from their first child account into adulthood.